The Eight Principles of Sustainable Fundraising
by Larry C Johnson
When I use the words, “magic kingdom” you’re probably thinking of what I am—Disney. That name brings many things to mind—Mickey, Minnie, a world apart. For those of us who have had the opportunity to visit one of the Disney theme-parks we know that they, also, are a world apart. Optimism, and customer service are … Continue reading →
The year-end has just passed and we’re into a new year of fundraising goals and aspirations. If you are like me, you’re on everyone’s list with your Christmas and holiday cards competing for space in your mail box with numerous solicitations from worthy charities. It can all be a bit overwhelming—and actually become a turn-off. … Continue reading →
It’s unfortunate that the perennial debate about nonprofits and charitable organizations is about the revenue they receive—how much, from whom, and whether it will continue. Witness the recent federal budget negotiations in Washington. Nonprofits and their association surrogates got into the action to “preserve” their income by lobbing for continued charitable gift deductions, federal subsidies … Continue reading →
When you get counsel on how to fundraise—from colleagues, friends or even a professional consultant—stop and think. As Agatha Christie once said, “The difficulty with good advice is that it is almost never taken.” Why? Most nonprofit leadership is remarkably risk-adverse. Never is this fear of being “different” more on display than in their efforts … Continue reading →
As we come into the home stretch for year-end giving I believe it’s worth reminding all those who work for charitable organizations that it’s never too late—to ask. It is a true irony of philanthropy that the number one anxiety-producing event for a volunteer or even development officer is actually asking for a gift. And … Continue reading →
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