The Eight Principles of Sustainable Fundraising
by Larry C Johnson
When working with my clients—charitable organizations who do worthy work in the communities they serve—I often hear some variation on this. “That (other) organization was just lucky in raising money this year.” “We can’t achieve results like those guys—they have the big fundraising budget.” There are a thousand versions of this way of thinking but … Continue reading →
If I’m at a social gathering where philanthropists and nonprofit leadership and both are present I observe—and hear—two languages being spoken. As in any gathering where there is more than one language, if one group only understands it’s language, these individuals will quickly find each other and begin to converse in their language. Gradually, but … Continue reading →
No, it’s not a grammatical faux pas. It’s on purpose. The possessive is used here because ownership is implied. The question is, who owns the urgency. For nonprofit organizations the “urgent” is often meeting the serious and critical needs of others. Well and good. The trick for the organization is to get potential investors—the donors—to … Continue reading →
We all enjoy looking into the mirror. And why not? Our favorite subject is ourselves. Such is even the case for nonprofit organizations. We really want to see that we’re meeting our own expectations and fulfilling our dreams. There’s only one problem with this focus. When we’re focusing upon ourselves, we are blind to what … Continue reading →
Charitable organizations tout their good deeds and benefit to others. And there’s nothing wrong with that. The rub is—these acts of betterment don’t scale. Far too often, the “good” in good deeds is determined by those doing the good. There’s the rub. Life-changing, community-transforming acts and movements arise when the “good” is clearly understood and … Continue reading →
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