Home of The Eight Principles of Sustainable Fundraising®

    OUR MISSION IS EMPOWERING OTHERS TO FULFILL THEIRS

    We empower people who are driven to raise money for compelling nonprofit and charitable missions.  We enable our clients to envision their true fundraising potential and then show them how to achieve it.

    WE BELIEVE IN THE POWER OF PHILANTHROPY

    and the power of relationships to create a better place and to fulfill dreams. Regardless of size, all charitable organizations—large or small— can achieve sustainable, expandable fundraising success.

    WE ENABLE PEOPLE TO SERVE PEOPLE

    Through coaching and consulting services employing the principles of relational fundraising, we serve charitable organizations in education, the arts, youth, community service, environment, healthcare and faith based organizations.

    What are The Eight Principles?

    From the Right Paradigm Blog

    Pass the Data

    Applying data mining techniques in our fundraising programs has been with us for at least a decade. It’s getting a lot more attention, lately, as nonprofits seek to eek out more dollars from their donors—with some success. Data mining is no longer a unique fundraising idea. Principle 6 of The Eight Principles™ is Divide & … Continue reading

    Upcoming Webinar

    Bargains and Philanthropy: What goes bump in the night can hurt you

    Possessing a fundraising program that delivers dependable, ongoing revenue while scaling upward is the unfulfilled "wish" of many a nonprofit organization. Acquiring such a program is within the grasp of any nonprofit, however.

    In this brief webinar you'll learn:

    How your organization can achieve real scalability in your fundraising
    The fundamental obstacle that is holding you back from your true fundraising potential and how you can remove it
    The fatal disconnect between most fundraising efforts and philanthropy

    Join us in a lively session featuring internationally recognized fundraising coach Larry C Johnson. Larry believes in the power of philanthropy to create a better place and transform lives. Sign up here